It's so sweet and strong that it's giving me a headache (no lies!) Very sugary and 430 calories per 473mL serving, not a drink for the diet conscious people at all, but with the big heaping of sucralose in every serving, this is for those who want a beer that doesn't taste like a beer. Are they actually using any beer in this? Doubtful.Īroma: The strong pungent smell of strawberry syrup is the first and foremost smell in here. It's incredibly fizzy and carbonated, like as if it's using sprite instead of beer as a base. It's reminiscent to some of the fruity coolers you can find on shelves today, but somehow brighter. The incredibly bright red hue to it is just NOT natural. Straw-ber-rita is Bud Light's take on Bud Light Lime meets a strawberry margarita.Īppearance: Bud Lime Strawberita looks like a strawberry cooler with some radioactive material added to it. Remember Zima? That's where I find Labatt is heading now days, they haven't created a new product aimed towards the beer drinking crowd of all time, but instead - they're trying to get cooler/cocktail drinking young adults to drink their products. Mainly so I could review it and see how bad it is for myself? Bud Lime Strawberita is Anheuser-Busch InBev's (Labatt) newest take on "beer", and by "beer" I mean fruity coolers. I don't know why I bought a can of Bud Light Lime Straw-ber-rita but. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.Today's one of those "oh god Cody, what did you get yourself into?" days. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company brews Budweiser and Bud Light, two of the world's largest-selling beers. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. cans.įor more information on Straw-Ber-Rita and Lime-a-Rita, visit or Anheuser-Buschīased in St. The new brand will be available in three pack sizes: 12-pack, 8 oz. Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver."īoth Straw-Ber-Rita and Lime-A-Rita are best enjoyed over ice and are the perfect addition to any outdoor occasion, especially as the weather heats up. "Strawberries and margaritas have long gone hand-in-hand. "The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we'd tapped into a winning insight we could build on," said Rob McCarthy, vice president, Bud Light. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime Straw-Ber-Rita, an 8%* alc/vol flavored malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita. 1 top-selling new product in the alcohol category. The successful launch of Lime-A-Rita was second only to Bud Light's other 2012 innovation, Bud Light Platinum, which was the No. LOUIS - Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.
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